▪ BRAND
Branding Kit
Official Square Post Labs brand assets. Download in PNG or SVG format for social media profiles, banners, presentations, and press.
Color Palette
AMBER FORGE
Accent
#d4a054
Accent Bright
#e8b86d
Accent Dim
#a07a3a
Background
#0a0b0f
Bg Secondary
#12131a
Bg Tertiary
#1a1b25
Card
#15161f
Surface
#1e1f2b
Border
#2a2b3a
Text Primary
#e8e9ed
Text Secondary
#9496a8
Text Muted
#5d5f73
Typography
Display: Fraunces Variable
Build the foundation.
Headlines, hero text, brand statements
Weights 300-700 | Variable optical sizing
Body: DM Sans
Square Post Labs is a venture studio that builds, launches, and scales software products across industries. This is the body typeface used for all long-form content, UI text, and navigation.
Weight 400 | 0.95rem / 1.65 line-height
Mono: JetBrains Mono
SECTION MARKERS | CODE BLOCKS | METADATA | LABELS
0123456789 abcdef const fn = () => {}
Weights 300-600 | Ligatures enabled
Type Scale
Spacing & Layout
Ease Out
cubic-bezier(0.16, 1, 0.3, 1)
Ease Spring
cubic-bezier(0.34, 1.56, 0.64, 1)
Visual Motifs
01
Grid Systems
60px background grid at low opacity, architectural blueprint reference
02
Measurement Lines
Thin dimension annotations on elements, signals precision
03
Section Markers
Alphanumeric tags (A-1, §02, FIG.3) in monospaced uppercase
04
Cross-Hatch Fills
45° diagonal lines, 4-6px spacing, 5-10% opacity
05
Modular Blocks
Grid-aligned rectangles for product/feature illustrations
06
Dashed Construction
Hidden-line references, stroke-dasharray 4 4 or 6 3
Voice & Tone
We Are
Intelligent, not academic
Playful, not silly
Confident, not arrogant
Technical, not exclusionary
We Say
"Build the foundation. Ship the future."
"Ship it, measure it, improve it"
"Infrastructure for ideas"
Never Say
"Synergistic solutions"
"Leveraging AI to disrupt"
"End-to-end enterprise platform"
Product Accent Colors
SlackBridge
#9b8dff
SpendApproval
#ec994b
TriageCRM
#4ecb8d
NeoMoat
#5b8def
BidScoper
#ef6b6b
Unblogify
#5bcfef
Recipeace
#d4a054
CanarySignals
#84cc16
RoadBounty
#e85d75
